House of Journals

It is said that journals are geared to either public relations, industrial relations, or employee and employer relations. It is important that a designer should exactly what the purpose of such a magazine is. He will approach a magazine which will be read by many employees and staff in a very different way from that of a prestige, public relations journal. The more technical aspects of the industrial relation field, where quite learned papers and articles appear, is different again. A house journal is about a company’s attitudes, about what it produces or what service it offers.

It is sent out of customers, prospective customers, industrial or commercial contacts, institutes and interested individuals. As with every other form of publicity material it too needs some qualities. It has to say sometimes about the company which is different from and perhaps better than, other companies operating in the same field. It can make this statement through its editorial content and through its visual forms. The editorial approach is of much greater significance than the form or design of the journal. Unless the right sort of copy is brought together by an imaginative editor, no effort of graphic styling will secure the magazine form being thrown in the paper basket.

Moral Values For life

Moral values are the standards of good and evil, which govern an individual’s behavior and choices. Individual’s morals may derive from society and government, religion, or self. Moral value is clearly demonstrated in the behavior of older infants and young toddlers. If a child has been forbidden to touch or take a certain object early on, they know enough to slowly look over their shoulder to see if they are being observed before touching said object. There is no need for this behavior to be taught; it is instinctive. Once, however, any form of discipline is applied to modify the child’s behavior, the child now gains the capacity within himself to distinguish his right behavior from his wrong behavior.

Now, the child can make correct choices based on his own knowledge. The choices that are made by an individual from childhood to adulthood are between forbidden and acceptable, kind or cruel, generous or selfish. A person may, under any given set of circumstances, decide to do what is forbidden. If this individual possesses moral values, going against them usually produces guilt. Morality speaks of a system of behavior in regards to standards of right or wrong behavior. Morality has become a complicated issue in the multi-cultural world we live in today. Let's explore what morality is, how it affects our behavior, our conscience, our society, and our ultimate destiny.

Lively Colors

Color is a physiological sensation that can stimulate human sense. Shape and form together with color can constitute a distinct and self sufficient language in themselves without the help of words. As used by the artists, this language of color is more capable of communication, subtle yet precise than is every day speech or writing. Perception of form and color is instantaneous, which makes them suitable for certain factual, informative purpose in a most effective manner. Color is a close companion of written word; even daily newspapers are printed in colors. Color amplifies communication, giving the information that black and white cannot give. Color tells and color sells. Color stimulates the reader and attracts him.

Effect of color on individuals varies according to the people, their cultural background and educational capacity. Each color has a particular message to convey; Red is bold, royal and powerful and indicates danger. Blue is associated with sky, water, hope and patience. It is a quiet color. Yellow resembles happiness, reflecting the color of gold, wealth and richness. Violet shows high rituals, royalty of church vests. Colors may be broadly classified as warm or cool, in the sense that colors which tend towards blue are cool and that tend towards red are considered warm. Fire sunshine that are warm naturally give red light. So red and its shades, yellow, orange etc. are considered warm colors in natural association.

The field of Advertising

Advertising is a broad, loosely defined profession which covers most of the artistic efforts that is put forth in order to increase and ultimately sell almost any product or service. Advertising agency is also in business to produce advertisement for a firm, product. It is usually a well organized body with a staff of experts in various media. They advertise for a firm, product, distributor or other clients and are rewarded for the services rendered. A certain percentage profit comes in the form of a commission paid by the advertising media for all time and space purchased by the agency on behalf of the client and as the remuneration or royalty given by the client. Usually the client is billed on a cost-plus-commission basis.

Every established firm allots a specific sum for advertising their products for a period. Within this budget the agency plans, and executes campaigns with the common object of sales promotion. Advertisers are sure that the agency costs them little, considering the research, media selection creative art facilities etc... Employed by the agency for the sales promotion. Every advertising agency has a number of departments such as, advertising managers, senior executives, executives, art directors, designers, photographers, calligraphists, illustrators, copy writers, accounting, printers etc. In the modern consumer society advertising has a great influence in the sales promotion of a product through various media of communication.