It is said that journals are geared to either public relations, industrial relations, or employee and employer relations. It is important that a designer should exactly what the purpose of such a magazine is. He will approach a magazine which will be read by many employees and staff in a very different way from that of a prestige, public relations journal. The more technical aspects of the industrial relation field, where quite learned papers and articles appear, is different again. A house journal is about a company’s attitudes, about what it produces or what service it offers.
It is sent out of customers, prospective customers, industrial or commercial contacts, institutes and interested individuals. As with every other form of publicity material it too needs some qualities. It has to say sometimes about the company which is different from and perhaps better than, other companies operating in the same field. It can make this statement through its editorial content and through its visual forms. The editorial approach is of much greater significance than the form or design of the journal. Unless the right sort of copy is brought together by an imaginative editor, no effort of graphic styling will secure the magazine form being thrown in the paper basket.
It is sent out of customers, prospective customers, industrial or commercial contacts, institutes and interested individuals. As with every other form of publicity material it too needs some qualities. It has to say sometimes about the company which is different from and perhaps better than, other companies operating in the same field. It can make this statement through its editorial content and through its visual forms. The editorial approach is of much greater significance than the form or design of the journal. Unless the right sort of copy is brought together by an imaginative editor, no effort of graphic styling will secure the magazine form being thrown in the paper basket.
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